1. General intro
1.1. We are committed to ensuring that we manage your personal data professionally and in compliance with all applicable data protection laws. Part of this commitment is to ensure that there is transparency about how we process personal data. This policy includes an explanation of:
1.1.1. what data we are processing;
1.1.2. why we are processing it and what we do with it;
1.1.3. whether we will share it with anyone else;
1.1.4. whether we will transfer it outside of the United Kingdom;
1.1.5. how we keep your data safe; and
1.1.6. your rights.
1.2. We hope that you find this Privacy Policy helpful. If you have any questions, please don’t hesitate to contact us.

2. About us
2.1. Our company name is Tanner Automotive Limited, and we are located at 277 Finchley Road, London, England, NW3 6LT. In this policy we have referred to the Tanner Automotive Limited as: we, us, our or Alan Day.
2.2. We also operate under the following trading names: Alan Day City, Hampstead, Southgate and VW Commercial.
2.3. For any queries concerning your data please contact us at the above address or by email at
2.4. Alan Day is an authorised retailer for Volkswagen and ŠKODA vehicles principally based in North London

3. Your personal data
3.1. We process your personal data if we understand that you may be interested in purchasing our products or services. In this section 3 we provide more detailed information about how we will manage your personal data.

3.2. What data do we hold about you and how have we obtained this?
3.2.1. We will obtain information about you when you enquire about our products or services. Typically, the information that we obtain will be your contact details and payment information if you proceed with a purchase. If you choose to buy finance or insurance products from us or from companies that partner with us, we will need more detailed information including, in some cases, identity and personal financial information.
3.2.2. If you have visited our website we may automatically collect some personal information including: details of your browser and operating system, the website from which you visit our website, the pages that you visit on our website, the date of your visit, and the Internet protocol (IP) address assigned to you by your internet service. We collect some of this information using cookies – please see Cookies in section 5 for further information. We may also collect any personal information which you allow to be shared that is part of your public profile on a third party social network.
3.2.3. Our telephone calls are recorded and stored for training purposes up to 30 days and may also be used to verify any comments that were made during any conversation. 3.2.4. If you use our web chat function, we will keep a record of our communications.
3.2.5. We have CCTV in operation at each of our operations for security purposes. It is therefore possible that images of you will be recorded when visiting our sites.
3.2.6. Sometimes you will have sent your information directly to us, but you may have provided your information to third parties who, in turn, has provided the information to us.

3.3. How do we use your personal data and what is the applicable lawful basis?
3.3.1. Where you have consented, we: may provide you with marketing information about our products and services or the products and services of our selected partners; will keep you informed of events that we think will be of interest to you; will use your interaction with our website and with our chat function to identify which products and services will be the most relevant to you and deliver targeted and relevant messages to you.
3.3.2. Where we are required to do so to perform our contract with you, we may process your information for completing warranty work or other after-sales obligations including the provision of breakdown and recovery services.
3.3.3. Where it is in your vital interests, we may use your information to organise and notify you about safety and product recall notices.
3.3.4. We may process your information to comply with legal obligations including assisting HMRC, the Police and the Driver and Vehicle Licensing Agency
3.3.5. We may process your information to allow us to pursue our legitimate interests including for: sending you (by post or phone) service, maintenance & MOT reminders and by e-mail or text if you are a recent customer; analysing our performance to further improve our customer services; market research, training and to administer our websites; the prevention of fraud or other criminal acts; undertaking credit checks for finance; complying with requests from you including if you exercise any of your rights noted in this Privacy Policy; the purpose of corporate restructure or reorganisation or sale of our business or assets; enforcing our legal rights or to defend legal proceedings and for general administration purposes.

3.4. Will we share your personal data with any third parties?
3.4.1. We may share your data with Volkswagen Group UK Ltd and other companies within our group.
3.4.2. We may disclose your information to our third-party service providers for the purposes of providing services to us or directly to you on our behalf e.g. advertising agencies or administrative service providers. When we use third party service providers, we only disclose to them any personal information that is necessary for them to provide their service and we have a contract in place that requires them to keep your information secure and not to use it other than in accordance with our specific instructions.
3.4.3. If we sell all or part of our business to a third party, we may transfer your information to that party to ensure that it can continue to provide information that you have requested or for any of the other purposes that we have noted above.
3.4.4. We may transfer your data to government or other official bodies for the purposes of complying with legal obligations, for enforcing our rights, or for the prevention or detection of a crime.

3.5. How long do we keep your data? If you have expressed an interest in buying products or services from us or from our selected partners and we are processing your data using Legitimate Interests (please see section 3.3.5 for more information), we will retain your contact details and related information concerning your enquiry for 5 years from the date that we last had contact with you. If you have purchased goods or services from us or from our selected partners and we are processing your data using Legitimate Interests (please see section 3.3.5 for more information), we will keep the data relating to that purchase (e.g. order forms and invoices and related correspondence) for 7 years from the date of the contract. Where we are processing your personal data referred to in sections or using Consent (please see section 3.3.1 for more information) we will continue to process your data until such time that we reasonably determine it is no longer appropriate to retain it. We will, of course, always stop any direct marketing whenever you request us to stop. Voice recordings of telephone calls and CCTV images shall be kept for up to 30 days. Records of any discussions through our web chat facility will be kept for 7 years. If you have requested that we do not send you marketing information we will always retain sufficient information to ensure that we remember to comply with your request. The periods stated in this section 3.5 may be extended if we are required by law to keep your data for a longer period.

4. Transferring your data outside of the United Kingdom (‘UK’)
4.1.1. The information that you send to us may be transferred to countries outside of the countries outside the UK. By way of example, this may happen where any of our group companies are incorporated in a country outside of the UK or if any of our servers or those of our third-party service providers are from time to time located in a country outside of the UK. These countries may not have similar data protection laws to the UK.
4.1.2. If we transfer your information outside of the UK in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected. These measures include imposing contractual obligations on the recipient of your personal information or ensuring that the recipients are subscribed to ‘international frameworks’ that aim to ensure adequate protection. Please contact us if you would like more information about the protections that we put in place.
4.1.3. If you use our services whilst you are outside the UK, your information may be transferred outside the UK to provide you with those services.

5. Cookies
5.1. We use Cookies on our website. A cookie is a small text file which is placed onto your computer (or other electronic device) when you visit our website. This enables us to monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider.
5.2. You can find out more about the Cookies we use in our Cookies Policy available on the home page of our website.
5.3. You can set your browser not to accept cookies, however some of our website features may not function as a result.
5.4. For more information about cookies generally and how to disable them you can visit:
6. Data security
6.1. We have adopted appropriate technical and organisational measures to protect the personal data we collect and use having regard to the state of the art, the nature of the data stored and the risks to which the data is exposed to human action or the physical or natural environment. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database.
6.2. The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access
6.3. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

7. Links to other websites
7.1. Our website may contain links to and from other websites (e.g. social media sites such as Twitter, Flickr, YouTube and Facebook). Unless we own such websites, we accept no responsibility for the way in which they process your personal data. You are recommended to check the privacy policy of each website before you submit any personal data to it.

8. Your rights
8.1. Your right to access data
8.1.1. We always aim to be as open as we can and allow people access to their personal information. Where we hold your personal data, you can make a ‘subject access request’ to us and we will provide you with: a description of it; an explanation of why we are holding it; information about who it could be disclosed to; and a copy of the information in an intelligible form – unless an exception to the disclosure requirements is applicable.
8.1.2.If you would like to make a ‘subject access request’ please make it in writing to our contact email address noted in section 2.3 and mark it clearly as ‘Subject Access Request’.
8.1.3. If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.
8.1.4. Unless you agree a different time, we will complete your subject access request within one month.

8.2. Right to stop marketing messages
8.2.1. You always have the right to stop marketing messages. We will usually include an unsubscribe button in any marketing emails. If you do wish to unsubscribe, please just click the unsubscribe button and we will promptly action that request. Alternatively, you can update your marketing preferences by contacting us at any-time. Our contact details are shown in section 2.

8.3. Right to be forgotten
8.3.1. If we hold personal data about you, but it is no longer necessary for the purposes that it was collected and cannot otherwise be justified – you have the right to request that we delete the data. 8.4. Right to restrict data
8.4.1. If we hold personal data about you and you believe it is inaccurate you have the right to request us to restrict the data until it is verified. You also have the right to request that the data is restricted where you have a right to it being deleted but would prefer that it is restricted. 8.5. Transferring your personal data
8.5.1. Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, as set out under section 3.3, you may ask us to provide you with a copy of that information in a structured data file. We will provide this to you electronically in a structured, commonly used and machine-readable form, such as a CSV file.
8.5.2. You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information

8.6. Right to complain
8.6.1. You always have the right to complain to the personal data regulator, the ICO. You may also be entitled to seek compensation if there has been a breach of data protection laws.

9. Policy updates
9.1. This policy was last updated on 10/05/18

All names, images, logos identifying Alan Day Volkswagen are proprietary marks of Alan Day Volkswagen. All third party brand, product, service and company names contained on this site are the trademarks, service marks and trade names of their respective holders. Alan Day Volkswagen does not give permission for their use by any person other than the holders. Any such use may constitute an infringement of the holders' rights.

External links

Alan Day Volkswagen does not represent, warrant, endorse or hold esponsibility over any external sites that may be linked to and from this site. Any external site that you visit by clicking through a link on this site is outside the control of Alan Day Volkswagen and you visit entirely at your own risk.

Software disclaimer

The software downloads from this site have been thoroughly scanned and tested at all stages of production, but - as with all new software - we still recommend that you run a virus checker before use. We also recommend that you have an up-to-date backup of your hard disk before using the software. Alan Day Volkswagen cannot accept responsibility for any disruption, damage and/or loss of data on your data or computer system that may occur while using the software. Consult your network administrator before installing any software on a networked computer.


A cookie is a small text file which is placed onto your computer (or other electronic device) when you access our website. Cookies are widely used to make websites work and to improve their efficiency, as well as to provide website usage information to the website owner. We use cookies to distinguish you from other users to help us to improve your experience when you browse our website. For example, they allow you to navigate between pages efficiently and to log in to areas of the website for which you choose to register. The information we obtain from our use of cookies will not usually allow us to identify you personally, although we may obtain information about your computer or other electronic device such as your IP address, your browser and/or other internet log information. In certain circumstances we may be able to identify you personally—but only where you voluntarily provide it (e.g. by completing an online form) or where you purchase goods or services from us. In most cases we will need your consent to use cookies. The exception is where the cookie is essential for us to provide you with a service you have requested.

What cookies do we use?

Our website uses three kinds of cookie (using categories suggested in the International Chamber of Commerce UK's Cookie guide: Strictly Necessary cookies, Performance cookies and Functionality cookies. For more information on these categories, please see the ICC's Cookie guide.

Performance cookies/technologies

These enable us to collect information about how you use our website or read our publications, for instance which pages are viewed by visitors most frequently. All information collected in this way is used to improve how our websites work or the effectiveness of the materials that we publish. We use the following performance cookies on our website:

Cookie name Purpose
_ga These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited.
NRUEM This cookie is used to measure end user response times to help us improve the speed and performance of our website.
JSESSIONID This is a session tracking cookie used by New Relic for site tracking purposes
ide This is a Google advertising cookie used by our marketing team for advertising and event tracking.
wd This is used by Facebook to improve performance.
1P _JAR This cookie is used by Google to gather website statistics, and track conversion rates.

Functionality cookies

These cookies record information about choices you have made and allow us to remember your preferences. If you are known to us and we hold your details, we may use this information to help us build up your profile based on your web journey, and choices. For example, if you access our website from a link in an email we sent to you, these cookies will allow us to track your web journey.

Third party websites

Our website links through to third party websites (including, for example Facebook, Twitter and YouTube) which may also use cookies over which we have no control. We recommend that you check the relevant third party's privacy policies for information about any cookies which may be used.

Cookie name Purpose
_ar_v4 AdRoll comes as part of Miappi and is used to help show an advertisement for users based on their interests. This is where cookies, such as "remarketing cookie", can help us do this when you are browsing our Website. It is provided privately.
act This is a Facebook cookie used for their analytics and research
c_user Facebook user login cookie used to deliver adverts more relevant to the user and the users interests.
datr Used by Facebook to identify the users browser
fr Contains a unique browser and user ID, used for targeted advertising.
presence A Facebook cookie containing a logged in user’s "chat" status
sb Used by Facebook to improve friend suggestions
xs A Facebook cookie used to maintain a session. It works in conjunction with the c_user cookie to authenticate your identity to Facebook.
AID Google advertising cookie used by marketing team for advertising and event tracking.
OTZ Google plus cookies which allow sharing of a page on Google plus account.
_gat_customtracker A Google Analytics cookie for Miappi to report on the performance of the Miappi integration.
_vwo_uuid_vwo_uuid_v2 Visual Website Optimiser helping Miappi measure the performance of different versions of web pages. This cookie ensures a visitor always sees the same version of the widget and is used to track behaviour to measure the performance of different versions of the app.


There is a notice on our home page which describes how we use cookies and which also provides a link to this privacy policy. If you use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this website cookie policy and our website privacy policy.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this website. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies.

Policy updates

This policy was last updated on 9/05/18


These Terms & Conditions shall be governed by and construed in accordance with the laws of England and Wales. Disputes arising here shall be exclusively subject to the jurisdiction of the courts of England and Wales.

If any of these Terms should be determined to be illegal, invalid or otherwise unenforceable by reason of the laws of any state or country in which these Terms are intended to be effective, it shall be severed and deleted from this clause. All other Terms of Use and Terms & Conditions shall remain in full force and continue to be binding and enforceable.

Alan Day Volkswagen reserves the right to change any of its terms and conditions at any time by posting changes online.

If you do not accept these Terms in full, you must stop using this website immediately.

VAT Number: 888 136676